Score your model, market, edge, and proof before sending a brief. The readiness checklist takes five minutes.

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Checklist

Is this model worth transferring?

A short checklist for deciding whether a proven model deserves validation or should stay on the shelf.

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Transfer atlas A route map showing a proven internet model decoded, adapted, and moved into an underserved market. SOURCE MODEL DECODE ADAPT GAP MARKET

Lead qualification asset

What this should clarify

For
Founders, operators, and capital partners with a model and a target market in mind.
Useful when
Clarifies fit before a call, which makes evaluation faster and sharper.
Transfer readiness map A model earns validation only when model, market, advantage, and proof point line up. MODEL SOURCE TRANSFER GATE SIGNAL PROOF
A model earns validation only when model, market, advantage, and proof point line up.

Evidence plate

What must be true

Model
Works elsewhere
Market
Mis-served demand
Advantage
Specific access
Proof
Named before build
01

The model is already legible

A transferable model has visible mechanics, not only inspiration. You should be able to point to the offer, buyer, pricing motion, acquisition loop, retention behavior, and the moment where value compounds.

  • The reference model works in at least one market
  • The core buyer and use case are clear
  • The economics are explainable without a long deck
02

The target market is mis-served

Underserved does not mean small. It means demand exists while the category standard is still weak, fragmented, offline, overpriced, slow, or poorly localized.

  • Users already pay with money, time, or workaround effort
  • Current options leave trust, access, speed, or clarity on the table
  • The gap is structural enough to survive after launch noise fades
03

The partner advantage is specific

A transfer needs unfair access. Distribution, domain authority, capital, operating leverage, or regulatory fluency can all count. Vague enthusiasm does not.

  • You can unlock users, supply, insight, or capital faster than a cold entrant
  • Your advantage affects acquisition, trust, speed, or execution quality
  • Roles and incentives can be made explicit before build
04

The proof point is chosen before build

The first useful proof point is usually not revenue theater. It is the smallest evidence that proves the market wants the transferred behavior.

If the proof point cannot be named before build, the thesis is not ready for scale.

  • Activation, repeat use, completion, qualified demand, or payback clarity is named
  • A no-go decision is acceptable if the proof fails
  • Scale waits for evidence, not confidence

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Ready to test the next move?

Use the note to tighten the model, market, advantage, proof point, bottleneck, or target outcome. Then send the right brief.

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